Jacksonville stands out with 1,100 miles of navigable waterways and 22 miles of pristine beaches, making it perfect for oceanfront hotels. The Ritz-Carlton Amelia Island ranks high with a 9.1 rating from almost 400 reviews, but Jacksonville Beach’s hotel scene offers much more than these prominent establishments.
Our team has explored every corner of Jacksonville Beach and found that there was an amazing selection of exceptional properties. The historic Ponte Vedra Inn & Club features 36 holes of golf and four swimming pools. One Ocean Resort & Spa maintains an 8.7 rating from over 1,300 guests, yet remains relatively unknown. Travelers looking for luxury can choose upscale retreats, while the Hampton Inn Jacksonville Beach Oceanfront offers excellent value without compromising quality. These accommodations truly reflect our coastal paradise’s character.
The Untold Story of Jacksonville Beach’s Oceanfront Hotels
Jacksonville Beach sits along Florida’s Atlantic coastline, offering a unique coastal experience that has changed dramatically through its rich history. The story of its oceanfront hotels shows how a simple tent-populated beach town grew into a vibrant destination with rooms for every taste and budget.
How Jacksonville Beach is different from other Florida destinations
Jacksonville Beach stands out from South Florida’s overdeveloped shores by striking a perfect balance between development and natural beauty. The beach features hard-packed, latte-hued sands that make it perfect for biking, morning strolls, and water activities. This unique feature makes it stand out from many Florida beaches and more available for activities beyond sunbathing.
The surf culture runs deep in this area. The beach’s signature surf spot, “The Poles,” draws wave enthusiasts all year long, keeping a time-honored tradition alive. This authentic surf scene helps create the relaxed atmosphere that pervades the entire beach community.
Unlike tourist-packed destinations, Jacksonville Beach has plenty of room to grow. SpringHill Suites opened its doors in April 2023, showing the area’s growth potential. Visitors often spot dolphins close to shore – a natural spectacle that amazes even long-time South Florida residents.
The area serves as both an urban beach community and a gateway to Jacksonville’s cultural scene. Visitors can relax on the beach and easily reach the city’s restaurants, museums, and historic neighborhoods. This mix lets Jacksonville Beach hotels serve as perfect spots for many types of vacations.
The development of beachfront accommodations
Jacksonville Beach’s hotel story began in the late 19th century when, oddly enough, oceanfront property wasn’t valued for resorts. Everything changed when the Jacksonville and Atlantic Railway finished construction in 1885, linking the beach (then called Ruby, later Pablo Beach) to the city.
The beach area’s first resort hotel, Murray Hall Hotel, opened its doors in mid-1886. This wooden marvel had 192 rooms for 350 guests and modern features like an elevator, electric bells, and various bath options – built for $150,000. The property proudly advertised itself as being on “The Finest Beach in the World!” with “Surf Bathing the Year Round!”.
More resort hotels followed Murray Hall: Adams House, Perkins House, Continental, Ocean View, and Palmetto Lodge. Fire eventually claimed them all, a common fate for wooden buildings back then.
The 1920s brought Jacksonville Beach hotels’ golden age. The Casa Marina Hotel opened on June 6, 1925 – the same day Pablo Beach became Jacksonville Beach. As the first fireproof building at the beach, built with stucco, concrete, tile, and automatic sprinklers, it marked a big step forward in hotel construction.
Jacksonville Beach became Florida’s most popular beach resort during this time. It attracted celebrities, wealthy industrialists, and presidents. The area buzzed with dance casinos, amusement rides, and a lively boardwalk scene that matched Coney Island.
Big changes came after World War II, when the government used hotels like Casa Marina for military housing. The 1950s gambling ban ended the Boardwalk’s glory days, changing beachfront entertainment forever.
Modern oceanfront options range from the restored Casa Marina to new spots like Margaritaville Beach Hotel, which offers island-style getaways with premium features.
What makes a true ‘hidden gem’
Some special qualities set true “hidden gems” apart from average Jacksonville Beach oceanfront hotels:
- Local endorsement – Places that locals suggest to their visiting friends and family often provide authentic experiences beyond tourist spots.
- Distinctive amenities – Special touches like free beach cruiser bikes and private beach access make stays memorable.
- Connection to local culture – Hotels that embrace the area’s surf tradition, fishing heritage, and natural environment help guests experience real Jacksonville Beach life.
Hotels that balance modern comforts with coastal charm often earn the “hidden gem” title. Places offering clean, comfortable rooms with ocean views without being “overly showy” attract visitors looking for real experiences rather than generic luxury.
The best properties combine easy access to dining and entertainment with quiet spots for relaxation. This creates a perfect base for both adventure and unwinding. This careful balance defines Jacksonville Beach’s most beloved oceanfront hotels.
Boutique Beachfront Properties Only Locals Know About
Local favorites hide beyond the prominent hotel chains along Jacksonville Beach’s coastline. These hidden gems give visitors an authentic taste of beachfront living that tourists rarely get to experience. Each property maintains high standards of comfort and service.
Small-scale luxury accommodations
Boutique hotels in Jacksonville Beach combine charm and individual-specific service in ways that big chains can’t match. These cozy properties showcase carefully selected décor that reflects northeast Florida’s coastal culture.
These small luxury spots stand out because they pay attention to every detail. They create lasting memories through thoughtful touches rather than excessive luxury. Most rooms come with private balconies and clear ocean views. Guests can watch spectacular sunrises that locals enjoy throughout the year.
The area’s boutique hotels also match larger resorts with their amenities. Many feature rooftop terraces, private beach access, and restaurants serving local seafood and produce. One guest called a favorite spot “like a blend of B&B and boutique hotel”. This perfect mix delivers personal service with luxury hotel comforts.
Family-owned oceanfront inns
Jacksonville Beach’s most beloved spots include family-owned oceanfront inns that have lasted generations. The Seahorse Oceanfront Inn in Neptune Beach shows how these places thrive – it remains an independent, family-run Jacksonville landmark.
Family ownership creates exceptional service that chains can’t copy. Staff at these places “make you feel like family,” with “incredibly friendly” team members who “give impeccable service”. This personal approach builds lasting relationships with guests who come back year after year.
These family properties excel by staying true to themselves. They focus on their unique character and local roots instead of trying to please everyone. Guests often mention the “quaint atmosphere” and staff who are genuinely “friendly and helpful”. This creates a welcoming environment that appeals to visitors.
Historic buildings with modern amenities
Casa Marina Hotel stands as the crown jewel of Jacksonville Beach’s boutique scene. This landmark opened in 1925 on the same day Pablo Beach became Jacksonville Beach. It has seen almost 100 years of coastal history.
Casa Marina belongs to Historic Hotels of America and the National Trust for Historic Preservation. It naturally combines “history, natural beauty and sophisticated culture”. The hotel’s 23 rooms keep their historic charm while offering European-style comfort with modern touches.
The Collector Inn shows another great example of updated historic buildings. Nine historic houses and buildings make up this property, with the oldest from 1790. Modern luxury blends with historical significance to create something special.
These historic hotels deliver what one guest called “the perfect boutique hotel” experience. They offer comfortable beds, quality linens, and thoughtful extras including “shampoo, conditioner, sewing kit and even sunscreen in the room and poolside”. Old architectural details mix with new conveniences to create unique stays connected to Jacksonville Beach’s history.
Travelers looking beyond standard hotels will find experiences here that big chains can’t match. These local favorites prove that the best finds often come from local knowledge.
Luxury Oceanfront Retreats Worth the Splurge
Jacksonville Beach has extraordinary luxury properties that are worth every penny spent. These oceanfront retreats give you an exceptional experience that surpasses ordinary hotel stays and creates lasting memories.
One Ocean Resort & Spa: Beyond the obvious amenities
One Ocean Resort & Spa is Northeast Florida’s only artfully-inspired boutique resort. This stunning property has earned the prestigious AAA Four-Diamond award for 10 consecutive years. The impressive exterior catches your eye, but the real luxury lies in its hidden features.
The resort’s signature spa experience goes beyond typical treatments. The Spa at One Ocean has eight treatment rooms with private oceanfront VIP suites that feature in-room Swedish showers. You should arrive 30 minutes before your service to enjoy the hidden relaxation lounge. It has complimentary refreshments and spectacular ocean views.
Most guests don’t know about the resort’s sophisticated art program. The lobby has a remarkable photography gallery that shows the meeting point of art, luxury, and nature. The beachfront setting inspires these compositions. This artistic theme flows throughout the property and creates an atmosphere of refined coastal elegance.
Maybe the most overlooked gem at One Ocean is Azurea Restaurant. It’s one of only four AAA diamond-awarded restaurants in northeast Florida, yet many visitors miss its unique difference. Every seat lets you see the ocean—something first-time guests rarely expect. The restaurant blends beach-chic atmosphere with artistic sophistication against coastal simplicity.
The secret floors at Ponte Vedra Inn & Club
Ponte Vedra Inn & Club, 95 years old, holds AAA Five-Diamond status as one of Florida’s most prestigious oceanfront retreats. Yet few visitors fully explore this historic property’s hidden treasures.
The resort has ten low-rise Florida-style buildings. The Atlantic House or Ocean House are your best bets—spots many first-time visitors overlook. These buildings sit directly on the oceanfront according to the resort map. They give you unmatched privacy and views.
Without doubt, casual visitors rarely know about the resort’s most exclusive feature: you can access its sister property, The Lodge & Club Ponte Vedra Beach. This deal includes free shuttle service between properties. You get two luxury resorts for one price. You double your dining options, pool access, and oceanfront experiences—a valuable detail that standard marketing materials rarely mention.
The property’s croquet lawn and oceanfront fire pit are new additions that many travelers haven’t found yet. These spots give you peaceful alternatives to busy pool and beach areas, especially during sunset.
Undiscovered suites with the best views
Some rooms in Jacksonville Beach’s luxury oceanfront hotels have extraordinary views that justify their premium price.
One Ocean Resort & Spa’s oceanfront VIP suites have wraparound balconies that rarely show up in online listings. These huge spaces come with dining tables for six, separate living areas with large-screen TVs, and dual bathroom sinks next to soaking tubs. These amenities create an exceptional oceanfront experience.
Ponte Vedra Inn & Club’s Superior Oceanfront Rooms are the newest and most popular, yet many first-time visitors don’t know about them. These rooms give you panoramic Atlantic Ocean views, modern designer décor, and either a king bed or two queens. The balconies have full-size chaise lounges that turn a standard “ocean view” into something truly special.
The exquisite superior oceanfront suite at One Ocean gives ultimate luxury with its large, comfortable porch right above the Atlantic. The suite’s unobstructed 180-degree ocean panorama makes it special—you can see both sunrise and sunset depending on the season.
These luxury retreats show why Jacksonville Beach stands out from other Florida spots. They give you world-class accommodations that blend coastal elegance with authentic local character. Selective travelers find these properties worth every penny spent.
Budget-Friendly Oceanfront Stays Without Compromising Quality
Smart travelers know you don’t need deep pockets to enjoy Jacksonville Beach’s beautiful coastline. You’ll find plenty of budget-friendly oceanfront spots that give you great value without cutting corners on quality.
Best Western Oceanfront: More than meets the eye
Best Western Oceanfront might not wow you at first glance. This 2.5-star hotel has earned impressive 8.8/10 ratings from more than 1,000 guests. You’ll find it at 305 1st St N, where it gives you direct beach access at prices that won’t break the bank—something that’s getting harder to find at popular beach spots.
The hotel’s free full hot breakfast stands out from the usual simple continental options. Guests can load up on biscuits with sausage gravy, bacon or sausage, fresh fruit, pastries, and hot waffles. Reviews often call the breakfast “FANTASTIC” and “incredible”.
Rooms here will surprise you with their modern décor, cozy beds, and amazing ocean views. The $12 self-parking fee (one car per room due to space) barely dents the overall value, with nightly rates between $141-160 including taxes and fees.
Seasonal deals locals take advantage of
Jacksonville locals know the best hotel deals come down to timing. Margaritaville Hotel Jacksonville Beach offers some sweet insider deals:
- 10% off plus a $50 dining credit on 2-night stays
- Up to 20% off on extended weekday stays
- Book five nights and receive a sixth night free
- $25 hotel credit per night when booking premium rooms midweek
- 15% savings on reservations made 30 days in advance
Best Western Oceanfront also runs seasonal promotions that can save you big money at certain times. Prices drop the most during off-season, giving you the best bang for your buck. Coming during these quieter periods means you’ll save cash and get more space on the beach.
Affordable hotels with premium beach access
Budget-friendly spots here give you beach access just as good as fancy hotels. Besides Best Western Oceanfront, check out Hampton Inn Jacksonville Beach/Oceanfront (9.2/10), Holiday Inn Express Jacksonville Beach (9.2/10), and Fairfield Inn & Suites (8.6/10).
These hotels share a big plus: locations that put the beach right at your doorstep. They often give you easier beach access than their pricier neighbors. Fairfield Inn & Suites by Marriott Jacksonville Beach offers some of the best deals, with rooms from $118-134 including taxes and fees.
Beach lovers will appreciate that many affordable hotels let you walk straight to the sand without crossing streets or taking complicated routes. You can go from your room to the beach in minutes—making your stay better no matter what you paid.
These value-packed hotels prove you can have an amazing oceanfront experience in Jacksonville Beach without spending a fortune.
Jacksonville Beach Hotels with Exceptional Dining Experiences
A great dining experience can turn a pleasant beachfront getaway into something extraordinary. Jacksonville Beach’s oceanfront hotels know this well. They have built in-house restaurants and culinary offerings that match—and sometimes exceed—the quality of local standalone restaurants.
In-house restaurants that outshine standalone establishments
LandShark Bar & Grill at Margaritaville Beach Hotel stands out as a top oceanfront dining spot where guests enjoy “classic American beach food with a fresh coastal twist”. The restaurant features an open-air patio with stunning views of Jacksonville Beach’s white sand shoreline. This creates an atmosphere that other restaurants find hard to match.
The historic Casa Marina Hotel features a sophisticated rooftop bar and restaurant on its third floor. People know it well for offering “one of the most stunning views of the North Florida coastline”. The kitchen team creates seasonal menus and “one of the most creative bar and martini menus” in the area that adds to the hotel’s historic charm.
Sandbar Jax Bch inside SpringHill Suites Jacksonville Beach Oceanfront delivers “a fresh concept offering a minimalistic beach-forward environment and local flavors”. This spot shows how hotel dining has grown from just being convenient to becoming a destination worth visiting.
Refinery adds another impressive dining option to the mix. The restaurant crafts “fresh, flavorful, chef-inspired cuisine” where guests can enjoy “a breathtaking ocean view for that special occasion”. They offer 20 taps and live entertainment to create a complete dining experience you rarely find elsewhere.
Chef’s tables and private dining experiences
Exclusive dining options abound at Jacksonville Beach hotels. SoNapa’s Jacksonville Beach location showcases “a beautiful glass wall private dining room that seats 12-14”. Larger groups can use their “Barrel Room” which fits up to 45 guests with both booth and table seating—perfect for corporate events or wedding celebrations.
Salt at nearby Amelia Island features two exceptional private dining spaces. The Atlantic room provides “sweeping ocean views and access to a private terrace with fire towers” and fits up to 30 guests. The Seaview terrace offers exceptional outdoor dining under a coastal pergola with dramatic ocean views, making it perfect for groups up to 20 people.
Cowford Chophouse provides “elegant spaces suited for any gathering”. Their events team helps guests create an exceptional dining experience with:
- A personal event coordinator
- Fully customizable menus
- Expert guidance on wine pairing
- Complimentary valet parking
Oceanfront breakfast spots worth waking up early for
Best Western Oceanfront serves a “complimentary hot breakfast buffet including eggs, bacon, and pastries” that guests love. Many visitors enjoy their morning ritual of stepping out to “sip hot coffee in the cool, salt-aired breeze.”
SpringHill Suites Jacksonville Beach Oceanfront offers free hot breakfast at specific times: Monday-Friday from 6:30-9:30 AM and weekends from 7:00-10:00 AM. These hours let guests eat before heading to the beach.
Casa Marina Hotel’s Sunday Brunch deserves special mention as it “continues to receive dining awards for its marvelous classic dishes, local seafood and house-made desserts”. This twenty-year tradition has become a cornerstone of Jacksonville Beach’s food scene.
Hampton Inn Jacksonville Beach/Oceanfront, Holiday Inn Express, and Fairfield Inn & Suites round out the nine Jacksonville Beach hotels that serve free breakfast. Guest reviews often describe these morning meals as “amazing,” “wonderful,” and “beyond expectations”.
Seasonal Secrets: When to Book Each Jacksonville Beach Hotel
Planning your Jacksonville Beach stay requires perfect timing. Smart travelers know that amazing oceanfront experiences depend on both location and booking dates.
Off-season gems with dramatic rate drops
October is a treasure trove for bargain hunters, with hotel rates averaging $176 per night. This price point saves you money compared to April’s peak rates of $277. Fall visitors can enjoy quieter beaches and better deals, making it the perfect time to experience luxury at lower prices.
The Hampton Inn Jacksonville Beach shines during off-season with special packages. Their heated pool features four waterfalls that guests can enjoy throughout the year. Best Western Oceanfront also drops its prices substantially during shoulder seasons. Budget-conscious travelers can enjoy oceanfront luxury without breaking the bank.
Margaritaville Hotel Jacksonville Beach has some amazing deals you should know about:
- Book 30 days early and save 15%
- Extended weekday stays get you up to 20% off
- Stay five nights and get one night free
The perfect hotels for summer vs. winter beach experiences
Summer months from June through August see Jacksonville Beach bustling with visitors. August tops the charts as the busiest month. You’ll pay around $252 per night during peak season. The Hampton Inn becomes a family favorite with its summer poolside activities for kids.
Winter paints a different picture of Jacksonville Beach. Temperatures usually stay in the mid-60s and can dip into the 40s. Beachfront properties like Margaritaville make winter special with their “Winter on the Water” packages. These include holiday events and seasonal celebrations. The beaches become peaceful retreats, and room rates hit their lowest points.
Local festivals that affect hotel availability and pricing
The Springing the Blues Festival changes everything about hotel bookings. This three-day April event fills over 5,300 hotel rooms each year. Early booking becomes crucial as prices rise and rooms disappear faster.
Between March and September, most festivals last just one day. The Springing the Blues and Air Show are exceptions, running for three days. Weekend rooms become scarce during these times. Saturday rates jump to $251 while weekdays stay around $212.
Smart travelers book their Jacksonville Beach hotels at least 19 days ahead. Monday bookings often get you the best deals. Saturday stays usually cost more.
Beach Access Insights: Hotels with the Most Private Experiences
Beach access makes all the difference between a good vacation and an exceptional one. Jacksonville Beach’s oceanfront hotels each have their own way to connect guests with the Atlantic shoreline. Some properties provide individual-specific experiences that raise your coastal getaway above the ordinary.
Properties with dedicated beach sections
Ocean Sands Beach Boutique Inn’s remarkable one-acre private beach sets it apart from others. The uncrowded shoreline experience here is rare along Florida’s popular coastlines. A guest’s words sum it up perfectly: “Our room was very clean, our bed was comfortable and the sunrise at the private beach was amazing!”
Just a short drive from Jacksonville Beach, The Ritz-Carlton Amelia Island’s beach is what many call “a great, private beach.” The property’s secluded shoreline improves the experience significantly. Guest reviews highlight that it “felt like a private beach not a lot of people.”
Hotels offering complimentary beach setups
The Pearl Hotel’s premium beach service gives all guests complimentary beach setups with two canvas chairs and a spacious umbrella. The hotel’s signature black-and-white striped umbrellas match its awnings, making spot-finding easy. Beach attendants provide free sunscreen, towels, water, and beach games that change a simple beach day into a resort experience.
Best Western Oceanfront gives budget-conscious travelers a great option with beach chairs available to rent. The property’s location boasts “the best proximity to the beach on the strip,” which lets guests spend more time on sand instead of walking.
Lesser-known beach entrance points
Some Jacksonville Beach hotels’ unique access points deserve attention. To cite an instance, several properties use a bracelet system (doubling as your room key) that activates guest floor elevators. This creates extra security between the beach and rooms. These hotels usually have “a place to wash the sand off your feet before you go back into the hotel”—a detail beach lovers appreciate.
Margaritaville Beach Hotel’s beach access is “steps away,” putting guests right by the shoreline without typical barriers or long walks found elsewhere.
Casa Marina Hotel’s quick access to Jacksonville Beach’s pier and main beach area improves the whole beach experience with convenient walkability.
Beyond the Room: Extraordinary Hotel Amenities and Services
Luxury oceanfront hotels in Jacksonville Beach stand out by offering amenities and services that turn a simple beach getaway into something extraordinary. These properties hide remarkable perks that casual visitors might miss, beyond the expected comfortable beds and ocean views.
Unexpected spa treatments with local ingredients
The Ritz-Carlton Amelia Island’s reimagined Spa and Wellness Center showcases rare treatments, including the revolutionary TheraLight 360. This full-body system employs low-level laser technology to curb cellular aging and inflammation right at their source. Their HydraFacial resurfacing procedure combines LED light therapy with advanced MD technology and delivers immediate anti-aging results.
The Spa at One Ocean lets guests experience the therapeutic Pink Himalayan Stone Massage. This healing treatment blends aromatherapy with tranquil music, creating what a guest called “so healing and calming”. Guests should arrive 30 minutes early to prepare themselves fully for relaxation.
Complimentary activities most guests overlook
Margaritaville Beach Hotel Jacksonville Beach houses a fully-equipped “Fin’s Up Fitness Center” with cardio equipment and weight machines that many travelers don’t use. SpringHill Suites also features a spacious fitness center with Life Fitness equipment that stays quiet throughout the day.
We noticed that visitors often miss Element Jacksonville Beach’s complimentary evening drinks and snacks service, which earned praise as “awesome” from one guest. The hotel serves “delicious” breakfast with what guests call the “best coffee of any hotel I have stayed in”.
Staff services that go above and beyond
The core team at Jacksonville Beach hotels receives recognition for their exceptional attention. One resort earned special praise for the “kindest Guest ambassador Debra, and other staff like Darren, Kyle, Jennifer”. Their attentiveness made guests feel “totally pampered all day long”.
Four Points Jacksonville Beachfront shows extraordinary service through event planning assistance. The staff provides detailed support with customized catering options, audiovisual help, and walkie-talkies to ensure smooth communication during special events.
These extraordinary amenities extend well beyond your room’s four walls and should be part of your decision when choosing a Jacksonville Beach oceanfront hotel.
Conclusion
Jacksonville Beach’s oceanfront hotels are a great way to get experiences that match every traveler’s needs and budget. After learning about these coastal properties, I found that luxury seekers will love One Ocean Resort & Spa or Ponte Vedra Inn & Club. Value-conscious travelers can enjoy stunning ocean views at properties like Best Western Oceanfront.
Local expertise helps you choose the right Jacksonville Beach hotel. October visits often lead to the most important savings without compromising quality. Booking at least 19 days ahead helps secure better rates, especially during weekdays.
Over the last several years of visiting these properties, Jacksonville Beach differs from other Florida destinations. The area maintains a refreshing balance of modern amenities and authentic coastal charm instead of overwhelming commercialization. Each property adds its unique character to our vibrant beachfront community, from historic Casa Marina to newer additions like Margaritaville Beach Hotel.
The perfect Jacksonville Beach hotel experience goes beyond your room. Private beach access, exceptional dining options, and thoughtful amenities create lasting memories. These oceanfront properties deliver experiences that bring guests back year after year, whether you want a luxury retreat or a budget-friendly escape.
FAQs
Q1. What is the best time to visit Jacksonville Beach for hotel deals? October offers the best hotel deals in Jacksonville Beach, with average rates around $176 per night compared to peak rates of $277 in April. Fall generally provides smaller crowds and substantial discounts.
Q2. Are there any boutique oceanfront hotels in Jacksonville Beach? Yes, Jacksonville Beach has several boutique oceanfront properties. The Casa Marina Hotel, built in 1925, is a historic gem that offers European-style accommodations with modern amenities while maintaining its historical integrity.
Q3. Which Jacksonville Beach hotels offer the most private beach experiences? Ocean Sands Beach Boutique Inn stands out with its one-acre private beach. The Ritz-Carlton Amelia Island, a short drive from Jacksonville Beach, also offers a secluded shoreline that feels very private compared to public beaches.
Q4. Do any Jacksonville Beach hotels have exceptional in-house restaurants? Several hotels offer outstanding dining experiences. LandShark Bar & Grill at Margaritaville Beach Hotel provides classic American beach food with ocean views. Casa Marina Hotel’s rooftop restaurant offers stunning coastal vistas and creative menus.
Q5. What unique amenities do Jacksonville Beach hotels offer? Many hotels offer unexpected amenities. The Ritz-Carlton Amelia Island’s spa features innovative treatments like TheraLight 360. Some properties provide complimentary beach setups, while others offer evening drinks and snacks services that guests often overlook.